Matt Taylor began his journey in strength training just before his 13th birthday when, weighing only 99 pounds, he decided to pick up a barbell. Quickly captivated by the pursuit of strength, he discovered powerlifting—a sport that not only resonated with him deeply but also revealed a talent he never knew he had. A few years later, Matt set a national squat record and won his division at the Powerlifting World Championships in 2014. This transformation, from feeling "invisible" to becoming known for something within his social circle, gave him a newfound sense of purpose. In 2022, Matt was diagnosed with an autoimmune condition that forced him to reevaluate his training goals, including his dreams of squatting 500 pounds and deadlifting 600 pounds. Reflecting on his early training years, he recognized mistakes made in assuming "time was on his side." This realization reshaped his approach as a coach, motivating him to help others avoid similar pitfalls and optimize their strength journeys. Since beginning his coaching career in 2014, Matt has worked with over 4,000 lifters, guiding them in their pursuit of strength. His current focus is on helping individuals who have yet to fulfill their athletic potential achieve personal records in their first powerlifting meets, all while training efficiently—spending less than five hours per week in the gym—so they can excel in other areas of life, including family, work, and personal commitments. In addition to his extensive professional expertise, Matt actively engages with a community of over 4,000 members and maintains a presence on Instagram, where he shares insights and connects with lifters.