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Measure What Matters
- OKRs: The Simple Idea That Drives 10x Growth
- Narrated by: Alex Garden, Andrew Cole, Atticus Tysen, Bono, Brett Kopf, Cristos Goodrow, Jini Kim, John Doerr, Joseph Suzuki, Julia Collins, Mike Lee, Patti Stonesifer, Susan Wojcicki, William Davidow
- Length: 7 hrs and 56 mins
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Summary
Brought to you by Penguin.
Instant New York Times best seller.
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page and contributions from Bono and Bill Gates.
Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
Since then Doerr has introduced OKRs to more than 50 companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organisation's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility and explosive growth that OKRs have spurred at so many great organisations.
This audiobook will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organisation or team aim high, move fast, and excel.
Critic reviews
"I'd recommend John's book for anyone interested in becoming a better manager." (Bill Gates)
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- Rick
- 16-08-19
Too many anecdotes
Most of this book it's taken up with anecdotes of various companies having implemented the system. That's great to know but the whole book is filled with it, chapter after chapter.
My advice is to skip to the last chapter as it then finally actually tells you how to implement the system. But only listen to the first half of that chapter though as the last half is literally just the author thanking all of the contributors!
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12 people found this helpful
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- Sunil Hareendran
- 11-05-19
objectives, key results
culture is the medium for okrs and cfrs to thrive. need to take good care where the organization lean the ladder on the wall. if it is not the right wall you lead the team to wrong direction. okrs are not the silver bullet. sound business judgment and engagement lead to success.
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5 people found this helpful
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- Lisa
- 02-06-19
OKRs and how to make them work in detail
Great narration, enjoyed the many voices of contributors telling their own (companies') stories. The book offered a steep learning curve in the beginning, filling in smaller details towards the end.
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4 people found this helpful
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- jc
- 13-11-18
Well worth a listen
Being relatively new to this approach, I’m a big fan of OKRs. I’ve watched some of John’s YouTube stuff and love his approach and his extensive knowledge. His delivery/recording of the book is surprisingly shoddy but get over it, it’s not so distracting that you can’t listen to it and there is some good stories in here, albeit a bit repetitive in message.
Enjoy it.
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4 people found this helpful
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- MB
- 19-03-20
Read the High Output Management rather than this b
I run a small business and was keen to learn more about OKRs. However, this book disappointed as it was essentially just a long winded introduction into original source - Andy Grove's book "High Output Management". The book praises the method but I have no idea how to approach it in practice. It is also a bit ironic that Zume is presented as a great success while the company has nosedived since the book was published. I have to credit narration of the book though as multiple voices give it an extra spin.
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3 people found this helpful
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- Amazon Customer
- 04-03-20
Good but overly long
Decent explanation of the premise but then anecdote after anecdote from mainly large silicon valley forms. You could remove probably a third of this book and lose none of the value.
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1 person found this helpful
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- Konrad
- 08-08-19
Transformative
Incredibly powerful story backed with real examples and guest contributions. A must-read for entrepreneurial minds.
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1 person found this helpful
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- Cebe Seren
- 04-05-19
Great audiobook however difficult to use without physical book
I would have liked to have read this to make notes. Hard to do so while listening in car!
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1 person found this helpful
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- M. Gordon
- 11-03-24
A compelling argument for adopting OKRs
This book offers the history of OKRs, along with practical advice on how to use them, surrounded by compelling stories of why you should use them from some of the most successful businesses.
From huge organisations with a long history to small startups and even charitable organisations the stories here show how OKRs have helped stretch teams to achieve extraordinary outcomes. Wherever you fit in you might see yourself in this book making it easier to understand and implement OKRs for the benefit of you and your business.
Overall this book offers a clear view of how to start and encourages you to have an ambitious vision of where you might end up.
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- Rita Gomes
- 24-01-24
Brilliant
Brilliant book, very useful information on OKRs, I’ll definitely apply this with my team and hopefully influence other teams to do the same!
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