Terrell Turner, founder of TL Turner Group, shares his journey in the accounting industry and the importance of curiosity and gaining diverse experiences.

He emphasizes the value of focusing on experiences rather than chasing titles or money. He also discusses the significance of understanding the human nature element in accounting and finance and how it can make you a valuable business partner. He shares his decision to start his own practice and the high-risk nature of entrepreneurship.

Terrell Turner, CPA shares his journey of starting his own accounting firm and the challenges he faced along the way. He discusses the importance of taking risks and having confidence in your skills. He also talks about the process of niching down and focusing on serving law firms, which led to the development of the Golden Age of Business framework. This framework helps set clear goals and expectations for team members and improves overall performance. Terrell emphasizes the importance of having hard conversations and making tough decisions as a leader.

He also shares a personal insight into his life and the lessons he learned from overcoming challenges.

takeaways

• Focus on gaining diverse experiences rather than chasing titles or money.
• Understand the human nature element in accounting and finance to become a valuable business partner.
• Stay curious and ask questions to continuously learn and understand different perspectives.
• Be prepared for high-pressure situations by gaining experience and practicing in low-risk environments.
• Entrepreneurship involves taking risks and being strategic in building a successful practice. Taking risks and having confidence in your skills can lead to success in starting your own business.
• Niching down and focusing on serving a specific industry can improve efficiency and performance.
• The Golden Age of Business framework helps set clear goals and expectations for team members.
• Leaders should not shy away from hard conversations and tough decisions.
• Personal challenges can shape your perspective and teach you compassion for others.

Sound Bites

• "Don't chase the title, don't chase the money, chase the experiences."
• "I can operate in this high risk environment."
• "I ended up starting my firm on April 1st of 2020 when everything was shutting down for the pandemic."
• "You truly are there to help them in what is one of the toughest times they will probably ever experience."

Chapters

03:44Terrell's Journey in the Accounting Industry

10:55The Value of Curiosity and Diverse Experiences

17:32Understanding the Human Nature Element in Accounting and Finance

20:19The Importance of Asking Questions and Continuous Learning

23:40Preparing for High-Pressure Situations through Low-Risk Experience

32:36Taking the Leap: Starting Your Own Accounting Practice

34:53Taking Risks and Building Confidence

37:33Starting a Business During the Pandemic

39:10Helping Clients in Tough Times

41:02The Golden Age of Business Framework

48:42Setting Clear Goals and Expectations

59:45Leadership: Having Hard Conversations

01:02:07Personal Insights: Overcoming Challenges