After engaging as a jury at the recent UNDP's impact business program in Vietnam, here are my thoughts on where it is. 

Latest update on the franchise industry and market in Vietnam

Having received a lot of foreign government delegations visiting and establishing their representative office in Vietnam to facilitate market entry for tech companies or tech startups, allow me to share some of the facts behind these decisions.  

Lots of my international friends are stressed out managing the workforce in Vietnam because of the micro management approach. In this podcast, I will share why and what to expect for new comers. 

- A connected and vibrant ecosystem

- Moving from quantity to quality startups

- Trending sectors: web 3, metaverse, NFT, blockchain games, crypto

This is a fun comparison to let you know that there is always order in chaos here in Vietnam. And if you really wanna do business here, you should prepare yourself and learn the navigation skill. Other than that, come with an open mind and a positive mindset if you wanna enjoy your journey with Vietnam. 

Vietnam War is probably the first thing any foreigner know or remember about Vietnam. But that was 45 years ago. What has happened in the past 45 years and what is the Vietnam that you should know about today, especially in your business expansion plan? 

But wait, isn't everything in life is 2-sided, just like the principle of ying & yang? 

For international friends who have intention or are about to travel to Vietnam, especially for those who would like to explore the potential of this market, maybe it's a good idea to stay open-minded, learn about the paradoxes and learn how to navigate successfully.