Ponderings from the Perch

By: Little Bird Marketing & C-Suite Radio
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  • Summary

  • Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
    ℗ & © 2018 Ponderings from the Perch
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Episodes
  • Content Marketing Strategies for the Market Research Industry

    Content Marketing Strategies for the Market Research Industry
    Nov 15 2024
    On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, along with guest and CRO Stephanie Douglass, discuss implementing the Little Bird Marketing SOAR™ system. The system was created after noting that many companies were implementing the right marketing tactics but in the wrong order, leading to suboptimal results. So if you’re tired of marketing strategies that fail to produce results, this is the episode for you. They discuss the two primary ways to implement the SOAR™ system: DIY (Do It Yourself) and DFY (Done For You). McKinney explains that the DIY option includes the framework, training, and essential assets designed for internal teams to handle execution themselves. She emphasizes that DIY clients receive persona development, strategy sessions, and an annual marketing roadmap. For the DFY option, Douglass describes it as making Little Bird Marketing "an extension of your team," handling everything from strategy to execution like a marketing machine humming in the background while your team continues to do their work. "Marketing isn't just about creating pretty things," Douglass explains. "It's really about creating meaningful connections that drive revenue." McKinney and Douglass also discuss the Revenue Sprint option, a focused and quick-start marketing strategy centered around premium content, case studies, and prescriptive guides. This option is valuable for clients who may already have some aspects in place and just need specific assistance. As always, these two aim to provide value by sharing their marketing experience and helping teams ask critical questions for better return on investment for marketing efforts. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai.
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    21 mins
  • How Sales and Marketing Effectiveness Turns into Revenue Generation

    How Sales and Marketing Effectiveness Turns into Revenue Generation
    Nov 22 2024
    Why are traditional market research firms getting left behind in the industry's rapid evolution? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown, founder of SKAIL, about transforming revenue generation strategies beyond traditional relationship-based selling. The urgency of this transformation is evident in recent industry reports, which show traditional firms growing at just 3% while the overall industry enjoys a 7.6% expansion rate. McKinney and Brown discuss how market research firms can adapt to changing market conditions, particularly focusing on marketing effectiveness in their business development efforts. Brown, with over 25 years of experience as a fractional sales leadership consultant, shares insights on helping research firms transition from reputation-based growth to proactive business development, emphasizing the importance of measuring marketing automation ROI. "Sales is not really about sales," Brown explains. "It's truly about understanding your clients' needs and understanding that you personally have a skill set that is of value." They also discuss the evolving role of conferences in business development, the challenges of balancing "seller-doer" roles within research firms, and the importance of properly implementing CRM systems. Brown emphasizes the need for cohesive strategies that align marketing efforts with sales processes, while McKinney highlights the critical connection between customer experience and revenue growth. The conversation touches on how AI's advancement might actually increase the value of qualitative research, positioning firms for future success if they can adapt their sales and marketing approaches accordingly. Sponsors: Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawings to be held at stated dates) Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance. It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai.
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    28 mins
  • How to Build Your Social Influence in a Trust Economy

    How to Build Your Social Influence in a Trust Economy
    Nov 8 2024
    Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in the digital age. McKinney and Kristian discuss how the trust economy is revolutionizing business relationships and social influence, drawing from Kristian's extensive work with Fortune 500 companies and his book "The Trust Economy: Building Strong Networks and Realizing Exponential Value in the Digital Age." Through their conversation, they explore how technology is scaling human connection and why innovation naturally emerges in environments where trust flourishes."What technology is doing [is] scaling human connection," Kristian explains. "When we scale human connection and trust, all of a sudden, there are a huge number of possibilities, and innovation happens only when there is connection." They also discuss the neuroscience behind problem-solving, the value of diverse perspectives in decision-making, and practical techniques for effective social selling through authentic relationships. Their conversation touches on the importance of collaborative leadership, the power of vulnerability in innovation, and how businesses can develop a thought leadership strategy that builds genuine trust and influence. Sponsors: Priscilla McKinney here! I am very excited to announce the release of my much-anticipated book: Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance.It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse's capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences. To learn more, visit Glimpseahead.ai.
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    35 mins

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