In this episode of On Record PR, sponsored by Lawline, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls.

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Gina Rubel is the president and CEO of Furia Rubel Communications, Inc. (www.furiarubel.com). A legal marketing and public relations expert, social media enthusiast, attorney, and author, Gina teaches lawyers and legal marketers nationwide how to use integrated communications tools to gain credibility, to get recognized, to build and retain business, and to generate positive financial returns. Widely known in the legal industry, Gina has presented at national and regional conferences for the Legal Marketing Association, National Association of Bar Executives, Association of Legal Administrators, Pennsylvania Bar Association and others. She has been named a Woman Lawyer of Distinction by The Legal Intelligencer, one of Pennsylvania’s Best 50 Women in Business and a Philadelphia Business Journal Woman of Distinction.

Gina has helped grow her legal marketing and PR agency to one of the top providers in the United States according to the National Law Journal. She and her firm have handled a wide range of legal communications from internationally publicized death penalty appeals and wrongful death matters in Afghanistan to multi-billion dollar corporate whistleblower matters and law firm growth in particular practice areas, firm wide and in foreign countries. Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers.