Showing titles in Small Business

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They're unprofitable, unethical and unsustainable - so why bother chasing unicorns? The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. Packed with hard-won, battle-tested lessons from Lavingia's own journey of building Gumroad, The Minimalist Entrepreneur teaches founders how to start from anywhere to build any kind of software-enabled business.

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes, it’s hard to stay profitable. You know you need expert advice to grow. CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion-dollar exit. Then he took his companies to triple digit growth.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Learn all you need to know about day trading, all the strategies that work in 2019, how much money you need to start, and more.

Have you got an itch to start your own business, go to the North Pole, retrain, lose weight, get promoted, learn to play the ukulele? Or do you just have a nagging sense that there must be more to life? If there is something you really want to do, but secretly fear you'll never do it, then you need this. This is your kick in the pants! To make your thing happen, you have to climb into the ring. You have to face your fears and move from talking to doing.

Set your income to “autopilot mode” with these easy online business ideas. Do you hate living for the weekend? Wish you could just wake up one day and not have to go to a job you hate? Want to know the secret to building businesses that run by themselves 24/7? If you’re looking for a way to make money online so you can finally achieve financial independence, you're not alone.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.

Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.

Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash and smash your way to the top of the market? With solid, proven advice, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and f--kups that await you.

In Lost and Founder Rand Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

In 2014, in her farmhouse kitchen in Wales, Shann Nix Jones started to manufacture a relatively unknown probiotic goat's milk called kefir. It was a powerful healing remedy that cured her son's eczema and even saved her husband from a life-threatening MRSA infection. Today, the business she started on her kitchen table has 300,000 customers and an annual turnover of £4.5 million. In this audiobook, Shann shares the innovative methods that helped her turn her passion into a sustainable business.

Fenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create the perfect companion to the original Go for No! book. This book takes a journey through go for no philosophies and strategies and expands them into greater detail while applying Ray Higdon's expertise on each subject.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

An internationally bestselling novelist, Matthew Dicks has also spent ten years consulting with individual clients and organizations ranging from startups to Fortune 500 companies. In Stories Sell, Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies