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マーケティング発想のヒント
By: 和田一廣
Narrated by: 八木田幸恵
Length: 4 hrs and 45 mins

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マーケティング発想のヒント

By: 和田一廣

Narrated by: 八木田幸恵

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Summary

ビジネスを成功させるには、マーケティング発想で考えること。時代の変化に鈍感な者は、生き残れない…。
「今、市場で何が起きているか」が、44のヒントで手にとるようにわかる!

【著者からのメッセージ】

今、世の中は大きな転換期にあります。それは「危機」であると同時に
「チャンス」でもあります。そのチャンスの波に乗って成功を収めるためには、
消費者の多様化するニーズをうまくつかまなければなりません。
「時代」「発想」「顧客」「経営」という4つの視点を通して、時代のニーズを
つかむヒントをみつけていただければ幸いです。

(C)Kazuhiro Wada 2006