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2030
- How Today's Biggest Trends Will Collide and Reshape the Future of Everything
- Narrated by: Leon Nixon
- Length: 10 hrs and 34 mins
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2030
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Summary
The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.
Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to 'play the game', and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up and went into retirement with our finances secure. That world - and those rules - are over. By 2030, a new reality will take hold and before you know it:
- There will be more grandparents than grandchildren
- The middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined
- The global economy will be driven by the non-Western consumer for the first time in modern history
- There will be more global wealth owned by women than men
- There will be more robots than workers
- There will be more computers than human brains
- There will be more currencies than countries
All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy and the world. According to Mauro F. Guillen, the only way to truly understand the global transformations underway - and their impacts - is to think laterally. That is, using 'peripheral vision', or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend - climate change or the rise of illiberal regimes, for example - Guillen encourages us to consider the dynamic interplay between a range of forces that will converge on a single tipping point - 2030 - that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of 'lateral thinking', thereby revolutionising the way you think about cataclysmic change and its consequences.
A Macmillan Audio production from St. Martin's Press.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
"Bold, provocative [...] illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting and new powers are rising." (Adam Grant, Wharton professor and author of Give and Take)
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 30-09-22
Interesting data
Lots of interesting data, should make any decision maker to think how to prepare
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Mr Thomas G Hopwood
- 29-01-23
Interesting topics and analysis
Generally interesting and well written / read but some of the analysis felt a little predictable.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Alice
- 27-01-21
insightful!
Such an amazing view of what we should expect in years to come . is not a prediction but a very good approach on how the future will change and how you can be prepared for it.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Kjaye
- 06-02-24
Enlightening without being sensational, A measured view of the decade ahead.
I wasn't a fan of the narration particularly but the book's well researched contents were worth learning. Deepened my understanding of where we are heading.
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Overall3 out of 5 stars
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Performance1 out of 5 stars
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Story5 out of 5 stars
- Julião da Eira
- 20-05-21
Accompanying pdf missing
Amazon and Audible please correct this title as the accompanying pdf with all graphics and figures, often referenced in the book is missing. I’ve read other titles that had it on the “three dash” menu so this is probably a file error, please fix it!
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 03-02-22
Incredible book.
I really find the book interesting. It made me see the reason to prepare for the changes and challenges of 2030.
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1 person found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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- Movie lover
- 24-05-21
Not great
I found this in the FT's Best books of 2020 list and was hoping for a insightful look at how the world would be in 2030.Howveer this book is not insightful, not a great read and contains virtually nothing original.
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