Alien Thinking
The Unconventional Path to Breakthrough Ideas
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Alien Thinking
Buy Now for £12.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Daniel Henning
About this listen
How do people come up with truly original ideas? The answer is to think outside the box - way outside.
For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.
These five patterns - Attention, Levitation, Imagination, Experimentation, and Navigation - lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality.
Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. Alien Thinking can help any of us find innovative solutions to the most difficult problems.
©2021 Cyril Bouquet, Jean-Louis Barsoux, Michael Wade (P)2021 PublicAffairsListeners also enjoyed...
