• CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand

  • Sep 20 2024
  • Length: 16 mins
  • Podcast

CMM 193: How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand

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  • Summary

  • Andy Cunningham shares some key principles from her book, Get To Aha, that uniquely drive success. When a company embraces and expresses its distinctive DNA, they are truly thinking something different
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Leadership Marketing Economics
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