In this episode, we dive deep into a crucial topic for agency owners: strengthening and diversifying your offer suite to maximize revenue and thrive through economic ups and downs.

We share insights into why building offers around outcomes, not just outputs, is key and explore how to structure your offer tiers effectively. From creating profitable entry-point offers to designing complementary services, we break down actionable strategies that help you stand out, increase revenue potential, and better serve your clients.

Whether you're an established agency or just starting out, these strategies will elevate your growth game.

• Building Offers Around Outcomes vs. Outputs - why focusing on client outcomes, instead of just deliverables and time, is key to avoiding the commodity trap and elevating your value-based pricing strategies.
• Creating a Tiered Offer Structure - how to design a good-better-best tiered structure to increase conversions and maximize revenue opportunities, leveraging the power of premium offers.
• Entry-Point Offers that Convert - understand how to create high-value, low-risk entry-point offers that build trust and convert leads into long-term clients without cannibalizing your core services.
• Balancing Project-Based and Recurring Revenue - the benefits of diversifying your services through project-based work or monthly recurring revenue, depending on your agency's unique needs and market demand.
• Client-Centric Proposals - tips on crafting customized proposals based on your offer suite that align with clients' goals and build long-term partnerships.

• “She remembered who she was and the game changed.”

Thanks to our headline sponsor, Copper, for making this season possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYOFFICEHOURS, all one word. Visit this link to try Copper CRM today.

This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code OFFICE HOURS at checkout for 10% off annual plans - http://skedsocial.com/officehours

Connect with Us:

Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Office Hours Advice Column here.

For all inquiries, contact us at hello@joinagencyofficehours.com

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn...

In this episode of Agency Office Hours, we dive deep into lead generation for creative agencies. We’re exploring common misconceptions about lead gen, and discussing the importance of playing the long game for SUSTAINABLE GROWTH. From our take on cold outreach (spoiler: it’s a hard no from us) to focusing on quality over quantity in business development, we share practical tips for creative agency owners aiming to scale their businesses.

Since we’re halfway through the season, we reflect on our progress, share insights on balancing work and personal life, and discuss the challenges and successes we’ve experienced in our own businesses and in while building something new (like this podcast!)

Whether you're an agency owner, freelancer, or creative entrepreneur, this episode is packed with valuable insights and tips to help you generate leads and build a sustainable business.

Key takeaways include:

• Lead generation is ongoing: Continuously build your pipeline, even as your agency grows.
• Play the long game: Lead gen takes 6-18 months; focus on relationships over quick wins.
• Quality over quantity: Attract the right leads, not just more leads.
• High close rate for proposals: Aim for 60-70% conversion, and consider raising prices if closing is too easy.
• Get creative in slow seasons: Host roundtables, start a podcast, or offer entry-level services.
• Build relationships: Warm outreach and trust are key; cold outreach without a connection is less effective.
• Mindset challenges are normal: Growth takes time—stay patient and persistent.

Show Quotes We Love:

"The trees that are slow to grow bear the best fruit."

Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYOFFICEHOURS, all one word. Visit this link to try Copper CRM today.

This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code OFFICE HOURS at checkout for 10% off annual plans - http://skedsocial.com/officehours

Connect with Us:

Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Office Hours Advice Column here.

For all inquiries, contact us at hello@joinagencyofficehours.com

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About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on

In this episode of Agency Office Hours, co-hosts Melissa Lohrer and Meredith Fennessy Witts dive into one of the most challenging topics for agency owners: money. Join them as they share strategies on how to confidently discuss rates with clients, set clear pricing, and remove the emotional barriers that often come with financial conversations.

Melissa and Meredith explore why pricing transparency is crucial for building trust with potential clients and how to structure your sales process to avoid losing opportunities. They also talk about setting financial goals that align with your agency’s growth, and how to confidently stand by your rates, even during tough times.

Key takeaways include:

• The psychology of money and how to reframe your perspective
• Why pricing transparency can increase conversion rates by 20-30%
• How to create a tiered pricing structure that scales with your clients
• Tips for qualifying leads to save time and avoid unproductive sales calls
• Real-world examples of how to avoid scope creep and stay profitable

Show Quotes We Love:

“A dream is just a dream. A goal is a dream with a plan and a deadline.”

Thanks to our sponsor Copper, for making this podcast possible. Copper is a CRM that helps agencies attract more clients, streamline communication and deliver projects effortlessly. Exclusive to the listeners of this podcast, Copper is offering 15% off annual plans with promo code AGENCYOFFICEHOURS, all one word. Visit this link to try Copper CRM today.

This episode is sponsored by our partners at Sked Social. Sked's Social Media Management tools are designed to streamline your workflow, enhance team collaboration, and deliver exceptional results for your clients. Sked is offering a free trial and custom demo to the listeners of this podcast, visit this link to learn more and use code OFFICE HOURS at checkout for 10% off annual plans -http://skedsocial.com/officehours

Connect with Us:

Follow us for more insights on agency growth strategies. You can find us on Instagram and LinkedIn. Join our Agency Office Hours Advice Column here.

For all inquiries, contact us at hello@joinagencyofficehours.com

-

About Your Hosts:

Melissa Lohrer is the Founder of Waverly Ave Consulting, a Growth Consultancy for indie agencies. She partners with agency owners to create seven-figure growth through strategic repositioning, modern revenue models, and relationship-based sales. Connect with her on LinkedIn and Instagram.

Meredith Fennessy Witts is the Founder of Le Chéile, the go-to finance and strategy consultancy for creative agencies scaling beyond seven figures. She helps creative founders clarify their cash flow, restructure niche offers and pricing, and ensure they’re running a profitable business...in a mindful way. Connect with her on LinkedIn and