Ian welcomes Joe Mayhew, whose journey into innovation began at the high-stakes frontier of Formula 1 motor racing. Having been part of teams that secured the F1 Constructors’ Championship, Joe developed a unique approach to transformation that emphasizes the essential, often unseen AI infrastructure that drives success. His insights reveal how genuine innovation is rooted in interconnected systems, extending far beyond visible technologies to impact the very fabric of business intelligence and organisational effectiveness. Joe and Ian dive deep into the concept of synthetic intelligence as a transformative infrastructure for diverse industries, reshaping fields from pharmaceutical development to online sales and agriculture. They explore the role of podcast intelligence and business intelligence in amplifying knowledge and fostering AI governance — critical elements in harnessing AI’s full potential. Joe shares how leading organisations are leveraging AI for productivity and reskilling, viewing AI not as a one-off fix but as a competitive advantage integral to long-term growth. The conversation touches on what makes artificial general intelligence distinct and delves into innovation in AI as a step-by-step process, highlighting Joe’s balanced approach to adopting AI. With examples spanning sectors as varied as SpaceX and the drinks industry, Joe paints a vision of AI as a foundational intelligence, an embedded force driving transformation across industries and society. Ending with the question, “Utopia or dystopia?” Ian and Joe invite listeners to consider AI’s future impact on humanity and the importance of leaders in AI in guiding its path forward. (00:47) Intro (01:22) Generative AI (03:00) New methods of engagement and power of podcast intelligence (05:30) Silverstone and British American Racing (07:40) Winning the F1 constructors championship (12:00) Technological innovations in F1 (15:06) AI in pharmaceutical and vaccine development (18:30) AI digital twin (19:25) The reality of consulting and AI (23:00) Artificial intelligence for 10,000 audits (25:40) Reskilling in consulting and Ernst and Young (EY) investment in AI (29:15) Key risks on the adoption of Artificial Intelligence (38:42) SpaceX and catching rockets - exciting business cases (45:53) Artificial Inteligence in agriculture (48:50) Celebrity endorsement in the drinks industry (50:12) AI Utopia or dystopia? What is BASELINE? BASELINE is a podcast exploring the impact of AI on humanity, hosted by technology leader Ian. Each episode dives into critical questions on AI’s potential to create a utopian or dystopian future. Who are the guests on BASELINE? Guests come from diverse fields, including tech, sports, and creative industries, each offering unique perspectives on AI’s influence across various aspects of life and work. What topics does BASELINE cover? Episodes cover everything from AI’s role in emotional intelligence, neurodiversity, and creativity to its impact on industries like finance, aviation, and recruitment. Discussions explore whether AI will enhance humanity or present new challenges. How long is each episode? Episodes are typically around one hour, designed to provide an in-depth look at AI’s impact. Why listen to BASELINE? If you’re curious about how AI might shape our future and want to hear from experts across fields, BASELINE offers thought-provoking insights and invites listeners to consider the possibilities—utopia or dystopia. How can I join the conversation? We encourage comments and discussions on each episode. Follow BASELINE and share your thoughts on whether you believe AI will lead us toward a better future.
