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51 CAS Sales: Give First. Stop Selling Sales Consultations.
Nov 20 2024
Length: 7 mins
Podcast

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51 CAS Sales: Give First. Stop Selling Sales Consultations.

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Summary
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On today’s episode of CAS Minute, we explore the ‘Give First’ strategy—a powerful approach rooted in the principles of The Go-Giver and inbound marketing. This methodology focuses on building trust by offering value upfront, whether it’s through a quick consultation, industry insights, or actionable tools. Tune in to learn how to use this strategy in your CAS sales process to position yourself as a trusted advisor and win over clients before the sale.

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