• Johna Burke - Why measurement is key to the credibility of public relations in management

  • Nov 21 2024
  • Length: 26 mins
  • Podcast

Johna Burke - Why measurement is key to the credibility of public relations in management

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  • Summary

  • In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC.

    They discuss:

    • How data helps practitioners prove their value to senior leaders and gain credibility and influence in management.

    • The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity.

    • How to use real-time data to manage the performance and effectiveness of public relations campaigns.

    • How the AMEC framework helps link public relations work to business goals and helps understand outputs, outtakes, and outcomes.

    • Why is comparing media coverage to advertising value equivalent (AVE) outdated and unhelpful?

    Presented by Sarah Waddington and Stephen Waddington

    For more information visit https://www.wadds.co.uk/
    With thanks to our production partners at What Goes On Media
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