Trust the Budtender: the unsung hero of the cannabis industry
Show Notes:
This episode of The Potcast with Ross Rebagliati is dedicated to the folks on the front lines of recreational cannabis retail: Budtenders.
What is a Budtender? Advertising and promotion restrictions in the Cannabis Act make it difficult for cannabis brands to connect with consumers outside of age gated environments, meaning many consumers walk into a store with very little knowledge about the products on the shelves. This lack of experience could lead to choosing the wrong product and having a bad experience. That’s where the Budtender comes in. By tapping into their deep product knowledge, Budtenders help consumers sift through the saturated world of cannabis retail to find the products that meet their needs.
In this episode, Ross sits down with passionate Budtender Cameron Csaszar of London, Ontario, and Jaime Lipowitz, founder of High Buds Club, a private club for Budtenders focused on cannabis product education, career development, and camaraderie. Listen in to find out more about the essential role Budtenders play and how they build the knowledge they need to give you a solid recommendation.
About High Buds Club https://www.highbudsclub.com
Founded in 2020, High Buds Club was created to give Budtenders and cannabis retailers a safe place to share honest opinions, sharpen their skills on the floor, and connect over their love for the culture.
HBC members receive access to the HBC Feed – a private social network where they can chat openly and honestly about anything cannabis related. No risk of being flagged or deleted here!
Members also have access to exclusive product sampling opportunities, deep product education, selling tips, and certification programs that can help blast their cannabis career into the stratosphere.
About Ross
Ross Rebagliati is a Canadian snowboarder who won a gold medal in the men’s giant slalom event at the 1998 Winter Olympics. A failed drug test for cannabis use led the International Olympic Committee to strip him of his medal, but the decision was overruled in appeals court two days later, resulting in Ross’ medal being restored.
Since then, Ross has become an outspoken cannabis advocate and entrepreneur. He was featured in the July 14, 2008 edition of Sports Illustrated, which profiled his life since his Olympic win.
About Ripco Processing https://www.ripco.pro
Ripco Processing is at the forefront of medical and recreational cannabis innovation with a focus on CBD and THC products.
Humans have been consuming cannabis for thousands of years. While traditional methods of consumption will always stand the test of time, Ripco is continuously developing new and innovative ways to enjoy Canada’s favourite herb for a more consistent, convenient and enjoyable experience.
The Ripco Processing family of brands includes Stick It, a clean burning, innovative stick that infuses pre-rolls with cannabinoids; Strip It, an edible cannabis product similar to a breath strip that dissolves quickly on the tongue; Ross’ Gold premium cannabis and pre-rolls; and Ovation topical cannabis products.
Ripco Processing operates a licensed micro processing facility in Calgary, Alberta.
Potcast Credits
Hosts: Ross Rebagilati & Don Shafer
Guests: Cameron Czaszar (Budtender), Jaime Lipowitz (Founder, High Buds Club)
Producer: John Masecar
Writer: Jessica Grajczyk
#budtenders #cannabisretail #dispensaries
