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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
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Becoming Facebook
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Summary
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness:
- How Facebook recovered from its "disastrous" IPO
- How the growth team achieved the impossible
- Why Facebook's News Feed ads were the company's most important business decision ever
- How Google+ attacked and lost
- Why - and how - Instagram and WhatsApp were added to the mix
- What the company does to win the talent wars
- What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
- Which products and technical advancements are on the horizon and why
- And much more
Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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What listeners say about Becoming Facebook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- Jennifers Daddy
- 10-05-18
Not a business book. No substance.
I learned quite a lot about Facebook and how the dealt with silos and employee engagement from a book called "the Silo effect". I wanted to know more about them as they must be doing something right so got this. I learned nothing. Imagine a screen reader talking out loud a Wikipedia entry, that is this book. At date they created the like button, and everyone loved it. At date they created the emotions on the like button, and two billion people loved it. Google suck, Facebook rules. At date they purchased Instagram, 1 trillion people loved it, and Google and twitter suck. Mark Zuckerberg, greatest human ever did something. Meanwhile, Sheryl Sandberg, second greatest human ever did something else to do with adverts, that 100 billion trillion people loved. Google, twitter and Snapchat SUCK.
You get the idea.
I wanted to know in depth about employee engagement, silos, how they work day to day, how they collaborate, how they implement ideas. No detail at all.
The bit about employee engagement said "instead of a career ladder, they have a jungle gym, because you can fit more on a jungle gym". That's it, but in lots of words. Literally no detail on it,what why and how.
It is a very basic coverage of the history of Facebook, but as it business book it has no substance what so ever.
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