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Brands Don't Win

How Transcenders Change the Game

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Brands Don't Win

By: Stan Bernard
Narrated by: J.S. Arquin
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About this listen

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step transcender system that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the transcender system, considered by top executives to be the world’s most powerful winning system for companies and their products.

©2021 Stan Bernard (P)2022 Stan Bernard Entrepreneurship Marketing Business
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frequently refers to images that aren't included

it's pretty good overall, a narrow focus on key marketing examples from businesses and politicians without seeming too broad. some content is in similar books though.

frustratingly each chapter starts with an image that is described and there's a table that is also frequently referred to and described, but isn't included as an attachment. feels like those images are half the value of the book, so I'd recommend the physical book over the audiobook. Tried to Google search the images, but couldn't find them.

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