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Summary

Why do some people radiate energy when they speak whilst others fizzle out before they've even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more influential, or funnier, than others?

Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane. Like hot-wiring a car, connections are able to bypass logic and access our deepest instincts and emotions, generating an instant neurological reaction.

Connect! reveals the secret art of making connections in 11 engaging, revelatory chapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfully shareable examples from popular culture, and it incorporates exercises to help work your own creative muscles, so you can become quicker at making connections and finding your own stories, metaphors, analogies and jokes. If you want more sparkle when you speak, more power when you present, more wow when you write, then this book will show you the skills to connect with anyone about anything, anytime and anywhere.

©2022 Simon Lancaster (P)2022 Bonnier Books UK

What listeners say about Connect!

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For everyone

I would 100% recommended. A very easy listen / read. For everyone weather you are curious, researching or in need of a read. A speech writer, an army general or house wife. At home, in the library or on your weekly mundane commute. This book is amazing.

Only thing I wouldn’t recommend is the first chapter on an empty stomach…

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A masterpiece in communication skills

It's especially rare to find a great author who is also a great narrator, but Simon Lancaster is one of those rare people who can not only weave an informative narrative, but also deliver a passionate narration. Connect! isn't your usual people skills book. It's an examination into what makes people connect with each others as they do, how subtle metaphors can change an entire story and how politicians are using language to move the masses - and much more. I'd strongly recommend anyone either buy the book or listen to this audiobook, because I can't imagine you could finish a single chapter without learning a genuinely useful tip or ten.

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ELECTRIFYING!

What a fabulous audiobook from the UK's best speechwriter and messaging coach.
I am urging all my friends, clients and strangers alike to pick up this book and use its techniques to start communicating with passion and energy.
Cut the corporate bingo and learn how to actually engage and inspire properly with words that (literally) electrify a crowd.
Using great anecdotes, neuroscience and ancient rhetorical devices, Lancaster joyfully presents a toolbox of easy hacks to enable us to light up the frontal lobes among the most difficult conference audience.


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Disappointing after some great pre- marketing.

Well meaning and the narrator sounds a good guy but the book just didn't go anywhere or have anything new to say.

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  • Raquel Santana
  • 24-06-22

Insightful, scientific and easy to follow

Even for those of us who weren’t born with the ability to speak publicly, it is possible to learn how to do it. That’s what the author did, methodically, and all that knowledge is put together in an easy to understand language, sprinkled with scientific studies (and an extra shot of shared excitement for those who choose the audiobook).
The connection metaphor is explored throughout the book in brilliant and relevant ways. Definitely worth it!

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  • troy
  • 17-06-22

Next level public speaking skills that anyone can utilize!

There are many books on the fundamentals of public speaking. This is not one of them.

These tips + tricks are the union of ancient rhetoric and modern neuroscience, told with the experience of someone who actually wrote winning speeches in the political realm.

I highly recommend this book for anyone who is ready to take their public speaking craft to the next level in the shortest amount of time.

Also, if you haven’t read his other book ‘Winning Minds”. Its well worth the read!

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  • amazonreviewer
  • 11-06-22

Boring, Offensive and Incompetent

I regret purchasing it the book. This author has nothing to say. He seems to be under the delusion that he is wise, but proves to be a fool.