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Design Like Apple

Seven Principles for Creating Insanely Great Products, Services, and Experiences

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Design Like Apple

By: John Edson
Narrated by: John Edson, Erik Synnestvedt
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About this listen

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great". Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail - from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple.

©2012 John Edson (P)2012 Gildan Media LLC
Art Management Business Product Design
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What listeners say about Design Like Apple

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A must read for those who didn’t know that they need it

Amazing overview with short to the point insights about the world of Apple dominance and how design is a “North star of a business and not a fairy dust…” loved it. Thank you.

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Decent!

An interesting look into the design of some of the worlds most successful products and services. As an industrial design student I can vouch for it as a worthy read!

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difficult to listen to

The topic is interesting, however, the narration makes it very difficult to keep focus. Very monotone - like it is being read by a robot. I was glad when the book was finished and I'm not confident I got what I could out of this book, because of the narrator.

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2 people found this helpful

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Fascinating

Great story telling . The book is for everyone who is into any design field. It brings a lot of insights and interesting stories. The seven principles of Apple design are just must to know.

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Not what I expected

The book isn’t outstanding. No new knowledge generated and writer does not go into dephth about design… there are more examples of other companies projects and products. Design philosophy is presented on a surface level.

Also I personally did not like the reader’s voice, it was a bit irritating.

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