Designing for Growth
A Design Thinking Tool Kit for Managers
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Designing for Growth
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Narrated by:
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Nicol Zanzarella
About this listen
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking; unpack the mysterious connection between design and growth; and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2011 Columbia University Press (P)2016 Audible, Inc.Listeners also enjoyed...
What listeners say about Designing for Growth
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- max richy
- 03-04-19
Excellent for product managers
excellent points raised through the product experience and really has the design thinking process down. the person read is also easy to understand and is read in an engaging manner.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Nomad360i
- 06-12-16
One life, a missionaries lifestyle.
If you could sum up Designing for Growth in three words, what would they be?
Compelling, Delightful Design
What other book might you compare Designing for Growth to, and why?
It would be hard to compare this book to anything remotely close, other than to say methods relating to "design thinking."
Have you listened to any of Nicol Zanzarella’s other performances? How does this one compare?
Haven't come across the narrator before, but she sounds delightful.
Was this a book you wanted to listen to all in one sitting?
A reference book, to come back to and listen on many sittings to absorb empathy.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Jonathan Bowen
- 06-09-20
good book
Quite old now with some dated examples and a little over long but still there are valuable lessons to be learned.
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