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El método Obama [The Obama Method]
Las 100 claves comunicativas del hombre que ha revolucionado el mundo [The 100 Communication Keys of the Man Who Has Revolutionized the World]
By: Rupert L. Swam
Narrated by: Gustavo Dardés
Length: 3 hrs and 34 mins

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El método Obama [The Obama Method]

Name: El método Obama [The Obama Method]
Brand: Penguin Random House Grupo Editorial
SKU: BK_RHSP_002123UK
Availability: InStock

By: Rupert L. Swam

Narrated by: Gustavo Dardés

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Summary

Aplica en tu vida cotidiana las estrategias de éxito de Barack Obama.

La campaña que llevó a Barack Obama, un afroamericano hijo de inmigrante, a ocupar la presidencia de Estados Unidos estuvo marcada por una capacidad de comunicación extraordinaria que rompió esquemas.

El método Obama es un manual práctico que recoge en cien capítulos breves la forma en que el "Kennedy del siglo XXI" transmitió sus mensajes: desde la importancia de la retórica, el cuidado de la imagen y el dominio del protocolo (incluso para saltárselo), hasta cómo reafirmar la identidad, liderar grupos humanos y, principalmente, desarrollar el carisma personal.

Con todo ello construiremos una estrategia comunicativa eficaz para alcanzar el éxito en la vida personal y profesional, y en situaciones cotidianas tan concretas como una entrevista de trabajo, una presentación en público o una primera cita sentimental.

Please note: This audiobook is in Spanish.