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Facebook Outreach
- Narrated by: Craig W. Van Sickle
- Length: 24 mins
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Facebook Outreach
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Summary
Unless you’ve been living under a rock for the last decade or so, you already know how huge Facebook is. They claim to have over one billion daily active users, and many of those people spend close to an hour a day using the site, on average.
The biggest problem with Facebook in recent years is that their organic reach - the people you can reach without spending money - has declined to nearly zero. Even if you have a fan page with thousands of fans, you still have to pay to reach your own fans. Crazy, right?
It’s not all that crazy if you think about it. Most people are fans of dozens, if not hundreds of pages on Facebook. If all those pages shared several articles per day, most of the posts would just get lost, anyway. There’s just too much content being posted.
So, Facebook has implemented some changes that make it so that only a small fraction of a page’s users ever see each post.