The Crafty Entrepreneur’s Guide for How to Sell Your Handmade Arts and Crafts

Are you passionate about making crafts? Are you artistic but not sure what to do with your lovely art pieces? Do you like to crochet or craft soap and candles, but maybe you don’t know how to sell them online?

Do you know the 4 Ps of marketing?

Once you have the 4 P’s all set, then you can discover for yourself the wonderful world of e-commerce. The pandemic has pivoted many businesses to e-commerce, and as a seller, this is the way to go.

Sell your arts and crafts projects online–for a profit!

I am still learning and discovering many things in the handicraft industry, but believe me when I say that it is very fulfilling to be making something with your hands. In the day and age wherein so many things are mass-produced and handed to us without much thought, it is quite another thing to receive something unique and with a level of hand skills and artistry.

Handmade items are in demand.

It’s such a joy to be able to make something out of your hands. It makes it so personal and special, and this is what I wanted to share through this book. More than making the craft, though, I wanted to focus on how to market and sell your crafts. It took me a while to learn the art of selling DIY crafts, and I am still learning! But after a lot of experimenting (plus a little blood, sweat, and tears sometimes), I began developing the business-minded side of me without losing touch with my artistic side.

I will show you that selling crafts is easier than you think.

So if you happen to pick up this book because you like making crafts, or you know someone who is a crafter, and you want to help her market and sell it online, or you are just plain curious about what this book is all about, then this is the right guide for you.

No, you don’t need to be an artist or a world-renowned craft-making genius to get your products out there and start selling because, as I always tell my clients, you can start small.

In my book about how to sell your crafts, you will learn:

10 Creative Homemade Crafts to Sell

• Why Pricing Is Important
• Secrets of the Right Pricing Strategy
• Why Packaging is Important
• Main Functions of Product Packaging
• How to Create Attractive Product Packaging
• Understanding Marketing Strategy
• Top Marketing Channels to Use
• How and Why to Sell Online
• Navigating E-commerce Store Platforms: Shopify & BigCommerce
• How to Handle WordPress with WooCommerce Extension
• Marketplaces like eBay, Amazon, and Etsy
• How to sell on Facebook
• Best Strategies for Selling Online
• Your Checklist for Selling Online
• FAQs of Online Sellers
• Top 10 Advice for Selling Crafts
• Prepping for Future Growth: How to Scale Your Business
• Tips on Managing Finances
• Simple Ways to Apply Sustainability to a Craft Business