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How to Change Minds
- The Art of Influence without Manipulation
- Narrated by: Rob Jolles
- Length: 4 hrs and 51 mins
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How to Change Minds
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Summary
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
Whether you hope to make a sale or improve a relationship, Jolles’ wise advice - illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories - will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
Critic reviews
What listeners say about How to Change Minds
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Barrie
- 11-12-23
Listen to the problems
Some common sense points to remind us of certain techniques that sales people kind of forget at times. We have two ears and one mouth for a reason. Enjoyed listening to this as I would the radio, in the background, while tending to some research.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mathew
- 20-05-24
Brilliant and Ethical
I really enjoyed this audiobook and will look at the author's website to see if there are additional visual aides on there regarding the stages he discusses in ethical influence of another human being.
I am now much better prepared to help others achieve the changes they need in life and aware of the steps I need to work on to be effective.
I am also more aware of when I have engaged in manipulation, albeit unconsciously, rather than influence and will strive to avoid this in future.
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