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Preisheiten
- Alles, was Sie über Preise wissen müssen
- Narrated by: Sebastian Pappenberger
- Length: 9 hrs and 28 mins
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Preisheiten
Narrated by:
Sebastian Pappenberger
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Summary
Der Preis ist das Herz der Wirtschaft. In ihm spiegeln sich Verlangen, Wert, Macht, strategische Intelligenz und unternehmerische Stärke. Er beeinflusst den Gewinn von Unternehmen wie kein anderer Faktor. Hermann Simon ist mit seinem Unternehmen Weltmarktführer in der Preisberatung. Simon erklärt, wie er den Preis als sein Lebensthema entdeckt hat und lässt den Leser Einblick nehmen in die Schatztruhe seines Preiswissens.
©2018 Campus Verlag (P)2018 ABOD Verlag
Critic reviews
Die Lektüre des handlichen Buches ist lehrreich und erzeugt hoffentlich bei Managern heilsame Aha-Effekte.
-- Robert Fieten in der FAZ