Listen free for 30 days

Listen with offer

Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
Product Marketing Misunderstood cover art

Product Marketing Misunderstood

By: Richard King, Bryony Pearce
Narrated by: Alex Picard
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £7.99

Buy Now for £7.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Loved cover art
Product Marketing, Simplified cover art
Entering StartupLand cover art
The Product Momentum Gap cover art
Obviously Awesome cover art
Sales Engagement cover art
Sell More Faster cover art
Product-Led Growth cover art
Founder Brand cover art
10x Is Easier than 2x cover art
The Pathless Path cover art
How to Decide cover art
Be Your Future Self Now cover art
Startup CEO cover art
The Book on Account Based Marketing cover art
Chief Marketing Officers at Work cover art

Summary

Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.

Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.

Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

©2022 Richard King, Bryony Pearce (P)2022 Richard King, Bryony Pearce

What listeners say about Product Marketing Misunderstood

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.