Relevanz

Was, warum, wann, für wen wichtig wird

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

£0.00 for first 30 days

LIMITED TIME OFFER

£0.99/mo for the first 3 months

Get this deal

Try Premium Plus free

Offer ends April 30, 2025 at 23:59 GMT.

Prime members: New to Audible? Get 2 free audiobooks during trial.

Pick 1 audiobook a month from our unmatched collection

Listen all you want to thousands of included audiobooks, Originals, and podcasts.

Access exclusive sales and deals.

Premium Plus auto-renews for £7.99/mo after 3 months. Cancel monthly.

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.

Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.

Access exclusive sales and deals.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Relevanz

By: René Borbonus

Narrated by: Oliver Kube

Get this deal

Try Premium Plus free

£7.99/mo after 3 months. Offer ends April 30, 2025 23:59 GMT. Cancel monthly.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £13.99

No valid payment method on file.

Add payment method

Switch payment method

We are sorry. We are not allowed to sell this product with the selected payment method

Switch payment method

Pay using card ending in

Switch payment method

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Cancel

Only £0.99 a month for the first 3 months. £7.99/month thereafter. Renews automatically. Terms apply. New members only. Start my membership.

About this listen

Der Longseller zum Thema Relevanz – von einem der bekanntesten Kommunikationstrainer Deutschlands.

Was ist Relevanz? Wie wird Relevanz gesellschaftlich konstruiert? Wie extrahiere ich, was für mich persönlich relevant ist? Wie finde ich meine eigene Relevanz? Und vor allem: Wie formuliere ich meine eigenen Botschaften so, dass sie für andere relevant werden? Das sind die zentralen Fragen, denen sich René Borbonus in diesem Buch widmet.

Relevanz ist eine Grundvoraussetzung für Aufmerksamkeit. Dem Empfänger hilft sie einzuordnen und Überflüssiges auszublenden. Dem Sender hilft sie, sein Ziel zu formulieren und gehört zu werden.

In deiner Audible-Bibliothek findest du für dieses Hörerlebnis eine PDF-Datei mit zusätzlichem Material.

Business Communication

Career Success

Consumer Behavior & Market Research

Marketing & Sales