Listen free for 30 days

Listen with offer

Preview

£0.00 for first 30 days

Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Social Business by Design

By: Dion Hinchcliffe, Peter Kim
Narrated by: Keith Silverstein
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £14.99

Buy Now for £14.99

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Summary

From the Dachis Group - the global leader in social business - comes the groundbreaking audiobook on transformative social business strategies.

Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business by Design clearly shows how to choose and implement a social business strategy and maximize its impact. This audiobook:

  • Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more
  • Features examples from high-profile companies, such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM, who have implemented social business strategies
  • Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions

Containing actionable, high-impact techniques that save time and the bottom line, Social Business by Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2012 John Wiley & Sons, Inc (P)2012 Audible, Inc.
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

The Agile Marketer cover art
Win with Advanced Business Analytics cover art
Socialized! cover art
Corporate Innovation in the Fifth Era cover art
Big Data at Work cover art
The Online Business Academy for AI cover art
Smart Business cover art
Digital @ Scale cover art
Digital Vortex: How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game cover art
Big Data, Big Analytics cover art
Orchestrating Transformation cover art
The ChatGPT Advantage cover art
Escape Velocity cover art
Hacking Marketing cover art
Competing on Analytics cover art
Leading Digital cover art

What listeners say about Social Business by Design

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.