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The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

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The Art of Social Selling

By: Shannon Belew
Narrated by: Judy Hoctor
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About this listen

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Listeners will learn how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

©2014 Shannon Belew (P)2014 Gildan Media LLC E-Commerce Marketing Sales & Selling Social Media Digital Marketing Business Social Selling
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