The Culture Code
An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
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The Culture Code
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Narrated by:
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Barrett Whitener
About this listen
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.
©2006 Clotaire Rapaille (P)2007 Gildan Media CorpListeners also enjoyed...
What listeners say about The Culture Code
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Julius Owusu-Kyerematen
- 01-09-21
A surprisingly clear cultural analysis
Great listen. Provides a simple framework for understanding people and cultural dispositions that's applicable to marketing effectively
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Kirk Diggler
- 28-06-18
Good for Americans
If you're American wanting the codes to help you market to Americans then this is for you
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Jim
- 11-10-20
Praise be we're American
Not exactly the culture code I thought this would be about. Very much told from American point of view. I wonder what the author would think of the US today in 2020
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Santiago
- 17-10-17
Fascinating way to think about concepts in culture
This is a really interesting book. The discovery of archetypal representations of everyday products and concepts helps marketers connect with consumers.
It's centered on American culture, but also touches on France, Germany and the UK. These are places where the author has conducted work for different companies. So this audiobook will be especially interesting for Americans or those interested in understanding American culture.
It would have been interesting to include a discussion about how to research "culture codes" beyond those in this book, when one doesn't have the luxury of focus groups.
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Overall4 out of 5 stars
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- Michael
- 07-04-17
Great if you're from US
Great if you're from US. Insightful.
Needs to be written from a global marketing view
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Erika
- 18-01-24
Very diluted, too many fillers
It started off quite interesting and information dense, about cultural differences in some countries based on research. I got excited to learn about cultures all over the world, but quickly realized that most of these examples are be based on American and French cultures, some examples of Japan and Uk or Italy mentioned but very minimal. Sometimes author would talk about “Europe” as a whole, as if it was a country..
Half of this book is not even authors words, but quotes of simple people from focus groups telling what something means to them or their first memories of that subject…. These would go on forever, I was so bored by the end of this book i skipped the ending. I feel author got tired half way in so just rushed to finish it…
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Overall1 out of 5 stars
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- hakim tamimi mariño
- 16-01-20
condescending arrogant judgmental racist
the guys is discustingly raccist and arrogant full of him self and ignorantly judgmental prick
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