The Facebook Effect
The Inside Story of the Company That Is Connecting the World
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The Facebook Effect
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Narrated by:
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David Kirkpatrick
About this listen
In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.
Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.
Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.
©2010 David Kirkpatrick (P)2010 Audible, Inc.Listeners also enjoyed...
Critic reviews
What listeners say about The Facebook Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- A L
- 22-05-17
great insight to a fascinating company
this is a really good insight into Facebook! very enjoyable and much more informative than the "the social network" (not the book for you if you wanna learn more about the Harvard Connection drama).
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Jedrzej
- 23-12-12
Story well told
It's difficult to present the company beginnings in an interesting way. This book manages just that. It shows the human side of the facebook. Discusses the teething problems which company experienced before becoming a billion user social website. While listening to the book you learn also, what was the company view on the privacy and how they pushed boundaries again and again. Overall I would recommend this book to anyone who is interested in how it started or wants to learn a bit about facebook's philosophy.
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Overall5 out of 5 stars
- Olivier
- 14-02-11
A must read for Facebook friends and foes alike
CONTENT: this book is enthralling from beginning* to end and gives a detailed history of the development of Facebook with lots of great details and insights. Though its author has been criticized for needing to cozy-up to Facebook to get detailed info, the author still gives tidbits of info that are not really positive for Facebook (such as the fact that Mark Zuckerberg, the founder of Facebook, rarely logs on to Facebook, presumably because he has a real life and job to attend to ;-)
FORMAT: This audiobook is read by the author himself, which allows him a lattitude in tempi and expressions that only comes from reading one's own writings. It is a real pleasure to listenb to, independently of the contents.
* Don't get turned-off by the sappy introduction, which can be skipped. Once the book really begins it is great.
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6 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Jo Blogs
- 29-04-16
Quite liked it
Where does The Facebook Effect rank among all the audiobooks you’ve listened to so far?
Interesting, different
Would you be willing to try another book from David Kirkpatrick? Why or why not?
Suppose so
What about David Kirkpatrick’s performance did you like?
It was good
Was this a book you wanted to listen to all in one sitting?
NO
Any additional comments?
The author was a little bit too in awe of, what's his name, his nose smelt a little of dog poo,
but it was interesting, very interesting. I just wish he could have been a little more objective....
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Greig Stirling
- 18-01-20
Enjoyable
Really enjoyed the story and the narration by Kirkpatrick.
Book was interesting, and really get an insight into Zucketberg.
It’s a bit old and dated now, but I would listen to a more modern version filling in the last 10 years in a heart beat!
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Overall4 out of 5 stars
- Matthew
- 17-03-11
Interesting and informative
What could have been a real romp was turned into a bit of a chore.
The narrator is the wrong person for the job. It was often very hard work and I felt as if I was 'ploughing on' rather than bounding along.
The content is very good and insightful. I feel as if I have learned a lot about how to use facebook and the (alleged) intentions of the founders and creators.
My usage of the site has definitely changed since I listened to this book.
My business relies of social media and as such this has proven highly valuable.
I recommend this, but warn you of a few trying times whilst listening.
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6 people found this helpful
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Overall5 out of 5 stars
- Trt
- 19-05-11
Great to listen to
This was one of the longer downloads I've bought and I thought it would be tough to get through. Really enjoyed it though and actually got to the end of the book, and so it was interesting enough for me to do that! Fascinating story, a good insight into the thinking of the founder Mark Zuckerberg. Also enjoyed the narration, especially because it was actually the author reading it rather than some hired voice, and this added to the realness of the story that was presented.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Antonio Manuel Guerrero Varó
- 25-10-16
Owful narrator
despite being a good story, Mr Kirkpatrick makes it very difficult to listen to it. Constantly swallowing his own saliva, deep and noisy breathing and odd stops
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4 people found this helpful
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Overall4 out of 5 stars
- Rebecca
- 29-03-11
Ominipresence
Facebook does indeed rule the modern world...scary!
This audiobook gives a well-rounded overview, I enjoyed it, especially after seeing 'The Social Network'.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Kwame Bekoe
- 30-07-17
Great eye opener to inspiring journey
really good book that gives let insights to the founding of one of the world's most successful ventures.
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