The Hype Handbook cover art

The Hype Handbook

12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

 Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Hype Handbook

By: Michael F. Schein
Narrated by: Derek Shoales
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £12.99

Buy Now for £12.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: attract attention from people who matter; create a community of acolytes to further your cause; create an atmosphere of curiosity and intrigue; sell your message with the skill of a master; and create a step-by-step "manifesto". Citing the latest research in psychology, sociology, and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques - and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.

©2021 Michael F. Schein (P)2021 McGraw Hill Entrepreneurship Marketing Sales & Selling Business Inspiring
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 The Iconist cover art
What Makes Them Great? cover art
From Individual to Empire cover art
The Eight Paradoxes of Great Leadership cover art
True Story cover art
Breaking Out cover art
Chief Culture Officer cover art
Good Is the New Cool cover art
Culturematic cover art
Foundr Version 1.0 cover art
The Sea We Swim In cover art
24 Carat Bold cover art
Break the Wheel cover art
The Creative's Curse cover art
RE:Think Innovation cover art
Go Luck Yourself cover art

What listeners say about The Hype Handbook

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Gus Badran

It is great introduction to HYPE

It kept me glued to the last word...and started to read, observe and practise the subject.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!