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  • The Ride of a Lifetime

  • Doing Business the Orange County Choppers Way
  • By: Paul Teutul
  • Narrated by: Walter Dixon
  • Length: 4 hrs and 29 mins
  • 3.4 out of 5 stars (5 ratings)

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The Ride of a Lifetime cover art

The Ride of a Lifetime

By: Paul Teutul
Narrated by: Walter Dixon
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Summary

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures.

Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.

In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry.

Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should hear. Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime.

©2009 Paul Teutul (P)2009 Gildan Media Corp

Critic reviews

"Tough, smart business advice on what it takes to run a successful business." ( American Chopper)

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