Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole.

Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences.

Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications. There are several highly productive advertising strategies for company and brand growth. Only social marketing is the most efficient way to build an organization or brand's image. Together with other principles and approach, this involves the systematic application of advertising to achieve specific behavioral goals for a social or public benefit. It applies advertising concepts and processes for building, communicating, and generating value to influence target audiences.

In this book you will learn:

• What is social marketing
• How to conduct social marketing campaign
• Basics of image development techniques through social marketing
• Role of social marketing in brand building
• Social corporate responsibility of businesses and other financial institutions
• Importance of social marketing to build up a successful business organization

This book is about how social marketing affect behavior and mentality of society.

So, what are you waiting for? Grasp your copy now.