• 050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing

  • Feb 2 2023
  • Length: 48 mins
  • Podcast

050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing

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  • Summary

  • Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to Klaviyo. Lastly they go over the best practices for email marketing campaigns and how sending more emails makes MORE money.CONNECT WITH SOPHIA BABB🌐 Website: https://www.ingoodlight.co/🐦 Twitter: https://twitter.com/babb_sophia/🖇️ LinkedIn: https://www.linkedin.com/in/sophia-babb-94a17b87/CONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/🎵 TikTok: https://www.tiktok.com/@mrmattlady💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast...🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/2WcfSKI…👑Check out our other podcast Brand BuildersWatch or listen to it here!💜 Apple: https://podcasts.apple.com/us/podcast...🟢 Spotify: https://open.spotify.com/show/2WcfSKI...📹 Youtube: https://www.youtube.com/watch?v=TSRyZ...Thanks for listening!
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