• 167: 2023 State of Podcast Guesting Report with Tom Schwab

  • Feb 1 2023
  • Length: 37 mins
  • Podcast

167: 2023 State of Podcast Guesting Report with Tom Schwab

  • Summary

  • Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just

    podcast guesting, he saw in 2013 how targeted podcast interviews could drive

    an inbound marketing machine. He has appeared on over 1,500 interviews and

    his company, Interview Valet, has served over one thousand leading brands,

    consultant, and non-fiction authors on over fifty thousand interviews since 2015.

    Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How

    to grow your business with a targeted interview strategy has been called the

    bible of podcast guesting. He has presented at INBOUND, Harvard, the American

    Marketing Association , PodFest, and Podcast Movement about using podcast

    guesting as a marketing channel.

     

    Trained as an engineer, he graduated from the United States Naval Academy

    (Annapolis) and ran nuclear power plants on aircraft carriers. This systems

    approach has allowed him to create, refine, execute, scale, and teach a new

    marketing channel that is rapidly growing in acceptance and impact.

    Since 2017, each year Tom has shared the findings from his database on The

    State of Podcast Guesting.

     

    https://interviewvalet.com/danny

     

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