I’ve been inspired into action by documentaries like Food Inc. and The Social Dilemma before, but never has one felt so relevant to my work than the recent Netflix release, Buy Now! The Shopping Conspiracy. If you haven’t seen it yet, this film is not just about apparel. It also covers the tricks that brands use to get us to buy more electronics, plastics, and so on, and the impact this has on our lives and the world at large.

But the point of this episode is not to give you a guilt trip! Instead, I want to share my 5 biggest takeaways from the documentary along with simple ways I’m implementing more changes in 2025. You’re already here because you want to buy less and shop smarter, so let’s talk about how we can do even better, together, in the year ahead.

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