Newsrooms are being cut down, authentic storytelling is the need of the hour, and PR and digital strategies must go hand-in-hand. Host James Lawrence welcomes back Andy Scales, Founder and Director of CampaignLab, to discuss the current trends and challenges in the PR industry in Australia as we near the end of 2024.

• The current trends in PR
• How to ideate creative PR campaigns
• The hallmarks of effective PR articles
• How PR differs for B2B vs B2C companies
• The impact of AI on PR
• Affiliate PR and digital marketing
• PR + social media - influencer marketing strategies
• How to measure the success of PR
• PR mistakes you must avoid

Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join conversations its customers are having. At CampaignLab, Andy has won and worked on accounts for Fiji Airways, Decathlon, Oppo, Love Honey, Fujifilm, Crowne Plaza and Hertz. You can follow him on LinkedIn or visit the CampaignLab website here.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://www.smartermarketer.com.au/

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.