The man, the myth, the legend of B Corp... and a Netflix star to boot! In this episode, it is our unadulterated pleasure to speak to the man himself, the man who started the entire B Corp movement, along with two friends - Andrew Kassoy and Bart Houlahan - with a mission to transform the entire economy to one that's purpose driven.

Together, in 2006, they came up with a way for businesses to be the best for the world and almost two decades later, it's a global revolution of 8000 businesses and counting.

Listen in to hear Jay talk about:

• How his first company, a basketball apparel brand called AND1, was started with his best friend
• How AND1 became a multi-million dollar business in just a few years
• His epiphany in September 2001 when, within three weeks, his sister was in the Twin Towers on 9/11, his father died, and a friend's was killed in a car accident
• The mission and vision of the B Corp movement
• How he was inspired by businesses like Patagonia, The Body Shop and Toms
• His work with a group called White Men for Racial Justice
• Why he thinks it's crucial to help legacy institutions transform
• Why the future of B Corp is collective action to drive change

... and so much more.

Check it out! Don't miss this inspiring conversation.

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#80 Jay Cohen-Gilbert - B Lab: How to run the best leg of the relay race of your life