There's reminiscing of 1990's Cardiff uni parties in this episode of B Better podcast. The legendary Liz Southey is an old pal of Tim's from their days at Cardiff University but she's also cofounder of The Salve Health, a global medical affairs consultancy designed to create positive impact in healthcare through purposeful communications.

As well as talking medical comms and B Corp, Tim and Liz chat about parenting, the days of only four TV channels, whether AI thinks its God or not, the power of purpose, and more.

Listen in to hear Liz talk about:

• Getting her start in pharmacology at Cardiff University
• How she ended up starting her own medical communications company with a friend
• What she thinks of the Netflix documentary Painkiller
• How she got B Corp certified despite working with a 'controversial industry'
• How The Salve was born from was wondering how to work with both not-for-profits and Big Pharma clients
• Why she feels lucky to have had the B Impact Assessment as a framework for setting up her new business
• Why B Corp is so great for new start-ups
• Her supply chain lightbulb moment... and so much more...

Check it out! And get inspired.

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Until next time, B Better!