• AO - let's go - with John Roberts founder of Appliances Online

  • Jun 12 2024
  • Length: 1 hr and 13 mins
  • Podcast

AO - let's go - with John Roberts founder of Appliances Online

  • Summary

  • John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind their sponsorships and marketing. Interestingly, having started by mailing brochures and then moving totally online, they are beginning to mail mini-brochures again. AO is now a totally vertically integrated business and John envisages a time, not far away, when they will be able to recycle every element of a piece of white goods into something brand new. AO also operate as a white label delivery business for a number of well known brands. This is a phenomenal 21st century success story.


    If you want to do business with the UK’s leading brands Request an ALF Insight demo.


    John Roberts supports the national youth charity, OnSide, find out more here...

    https://www.onsideyouthzones.org


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2
activate_samplebutton_t1

What listeners say about AO - let's go - with John Roberts founder of Appliances Online

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.