• Alex Wright: Dyslexic disruptors – Why dyslexics make unstoppable entrepreneurs

  • Apr 16 2024
  • Length: 30 mins
  • Podcast

Alex Wright: Dyslexic disruptors – Why dyslexics make unstoppable entrepreneurs

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  • Summary

  • 40% of fruit grown by farmers goes to waste (rejected by supermarkets). But entrepreneur and co-founder of drinks brand, DASH, Alex Wright, saw an opportunity to think differently. Using wonky fruit and fresh spring water, he created a flavoured water, with no sugar or sweetners. Now, they are the UK’s best-selling - with 57% market share and sold in 20 countries. Alex tells us how thinking differently helped him to create a drinks brand that’s not just good for your health, it’s good for the planet and its people too.


    Powerful stories | Experts in Dyslexic Thinking | Inspiring dyslexics


    This podcast is sponsored by Microsoft, who like us are passionate about empowering Dyslexic Thinking. Check out their brilliant Immersive Reader, free across several Microsoft 365 apps, which helps Dyslexic Thinkers to fly, here: https://aka.ms/ImmersiveReader-Demo


    Thank you for listening.


    Website: https://www.madebydyslexia.org

    Instagram: https://www.instagram.com/madebydyslexia

    Twitter: https://twitter.com/MadeByDyslexia

    LinkedIn: https://uk.linkedin.com/company/madebydyslexia

    Facebook: https://www.facebook.com/madebydyslexia


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