Ari Zelmanow shares insight into his life as a police detective, how he transformed into a PhD and then UX researcher, and how researchers can become strategic partners.

Highlights include:

• What insight did your time as a detective give you into your fellow humans?
• How do you communicate the value of research to the business?
• What is the most impactful way to present research findings?
• Why is it important to associate a level of certainty with research findings?
• What is the most important thing for researchers to focus on right now?

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Who is Ari Zelmanow?

Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty’ research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation.

He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective.

Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter.

Complementing Ari’s decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology.

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Find Ari here:

LinkedIn: https://www.linkedin.com/in/zelmanow/ Personal website: https://arizelmanow.com/ Customer Forensics: http://customerforensics.com/ Blog: https://zelmanow.medium.com/ X: https://twitter.com/arizelmanow

The Influential Researcher course: https://maven.com/interrogate/the-influential-researcher

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