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Want folks to hang on your words when you speak? Want to be heard loud and clear from the boardroom to the bedroom? From stage to podcasts? Then this episode on effective communicating with guest Brenda Viola is for YOU!

Brenda Viola is an author, speaker, and award-winning communicator. She teaches us how to captivate our listener...whether in the boardroom, on stage, TV, podcasts or in the home.

Her book, "How to be Heard without Screaming," promises you CAN learn tips to be a more skillful communicator...in only 30 days.
The book includes daily exercises to improve communication skills, overcome the fear of speaking up and know the joy of watching people lean into you and your message.

#### Key Discussion Points

1. **Brenda's Journey:**

- Brenda was 10 years old when tragedy struck (her father died suddenly). She went from being a confident live wire and aspiring news reporter to a reserved, silent bookworm, afraid to stand up and speak up to bullies. She receded into the shadows to avoid burdening her grieving mother.

- She later found her voice again through personal growth and the realization that effective communication is essential for personal and professional success.

As a journalist, TV reporter and later public information officer, she learned the power of effective communication and storytelling to engage the audience, making information memorable.

2. **Brenda's Top Communication Tips

- **Pause and Savor Words:** Rushing through material without pausing can make the audience feel disconnected. Taking pauses allows for better engagement and understanding.

- **Active Listening:** Reflecting back what you heard can build a bridge and ensure clear communication.

- **Speaking the Truth in Love:** Conveying hard truths with patience, kindness, and empathy ensures better reception and connection.

3. ** Sound Bites:**

- Be memorable on a TV interview or podcast with a SOUND BITE, condensing you message into 7-15 seconds. But ensure you begin with a verbal highlighter like: "Here’s what you really need to know" or "The bottom line is." These signal to the audience the importance of the information being shared.

4. **Brenda today:**

After the death of her mother and partner in one year, Brenda started over at 60 with a new company VICI Communications focusing on improving communication, confidence, and culture within organizations and individuals.

#### Conclusion
Get Brenda's book How to Be heard Without Screaming, and find her at https://www.brendaviola.com/

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