In this episode of Better: The Brand Designer Podcast, we’re diving into what’s in and what’s out for creating a thriving, joyful design business in the new year. Inspired by a trend making waves on social media, I’m sharing my personal “ins” and “outs” for a better work-life balance and a more intentional approach to running my brand design studio.

From booking clients far in advance to pursuing non-work-related hobbies (hello, needlepoint Facebook groups!) and crafting offers around work I truly love, I’m redefining success on my own terms. Plus, we’ll chat about what’s out this year, like accepting clients with red flags, obsessive email checking, and overloading on unnecessary business expenses.

I’ll also share a glimpse into my word of the year—gratitude—and how it’s shaping my mindset and goals moving forward. Whether you’re a seasoned designer or just starting out, this episode is packed with relatable insights and practical tips for creating a business you genuinely enjoy.

Links Mentioned:

The Design Minimind Sales Page

The Design Minimind Waitlist

Thuro Design

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In this episode of Better: The Brand Designer Podcast, we dive into the art of stepping away from your business while keeping things running smoothly—whether it's for maternity leave or another extended break. I’m sharing a personal recap of my recent maternity leave, reflecting on the biggest differences from my first experience, and breaking down actionable strategies to prepare for extended time off.

From starting your planning early to adjusting team operations and building a financial buffer, this episode is packed with tips to help you stay organized, maintain client trust, and avoid losing leads. Plus, I’ll share how I kept essential operations like social media, sales, and client communication humming while taking much-needed time to rest and recharge. Whether you're a new mom or planning a well-earned sabbatical, this episode is for you!

Tune in to learn how to plan ahead, set boundaries, and keep your business thriving while prioritizing your personal life.

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Today we’re joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If you’re struggling with your positioning and offers, this episode is for you!

Links Mentioned:

Studio Kaly

The Win Without Pitching Manifesto

Inbox Question:

What are the key elements to running a successful photoshoot (for yourself or a client?)

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Tags:

designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design