This time we welcome Larry Rosin, President of Edison Research and a pioneer in media and consumer insights. With over three decades of experience, Larry has shaped the audio industry’s understanding of audience behavior through groundbreaking studies like The Infinite Dial and Share of Ear. These reports spotlight the rapid changes reshaping radio, podcasting, streaming, and digital audio.

As colleagues and peers see their positions eliminated in the face of industry upheaval, the time to innovate is now.

Fortunately, Larry brings us a POTENTIALLY OPTIMISTIC message: 53% of Americans aged 13-34 still listen to radio daily, proving its enduring relevance—but ONLY if the industry evolves. As layoffs and shrinking budgets threaten stations nationwide, radio is at a pivotal moment. Larry stresses that adapting to today’s digital realities isn’t optional—it’s survival.

Drawing on Edison's findings Larry outlines the urgent steps radio must take to remain competitive. He explains why the industry must fully embrace digital platforms, prioritize seamless user experiences, and focus on live, local content that audiences can’t find elsewhere. From optimizing over-the-air and streaming integration to addressing ad loads that drive listeners away, Larry offers a practical roadmap for success.

He also highlights podcasting as a major growth opportunity and stresses the importance of adapting to the evolving mediascape, where smartphones and on-demand options dominate. For radio to thrive, leaders must recognize the shift and act decisively.

This episode isn’t just informative—it’s a call to action. Radio has the tools to succeed, but survival hinges on understanding and implementing the key strategies Larry shares.

Learn where radio stands, what it must do to adapt, and how to secure its future in a fast-changing world.

***This Time We’ll Learn:

[02:01] Why Larry says ‘dipping a toe’ into digital is no longer enough for radio’s survival…or YOURS!

[05:15] How the explosion of smartphones and new platforms has transformed audio consumption forever.

[09:00] Why compelling content—not just convenience—is critical for radio’s dominance in the car.

[14:00] How research proves LIVE and LOCAL radio can seize more than just breaking news opportunities to stay relevant.

[16:26] Why radio’s unmatched reach makes it a cornerstone of ad-supported audio.

One Minute Martinizing Dave Martin explores WHAT's NEXT?

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Kelly Ford is making waves as the newly named Music Director and afternoon host at 103.1 The Wolf on Long Island and continues to connect with listeners across the country as host of the nationally syndicated Backstage Country. Known for her warm, authentic style, Kelly has built a remarkable career in country radio, beginning with a 20-year run at Denver’s legendary KYGO, which cemented her status as one of the top voices in the format.

With accolades including three CMA Awards, three Gracie Awards, an ACM Award, and the prestigious Marconi Award, Kelly’s legacy speaks for itself. In this episode, she shares insights from her journey from launching the original NASH FM in New York City to hosting the nationally syndicated *America’s Morning Show* and beyond.

In this episode, hear Kelly’s take on staying adaptable, mastering the art of storytelling, and building lasting relationships with guests and audiences. Kelly also reflects on the rapidly evolving media landscape and offers practical advice on enhancing your social media presence and personal branding to stay ahead of the ever-evolving media curve, today and tomorrow.

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Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention.

Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"

is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.

Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world.

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