As digital technologies disrupt every sector, the health sector stands firm yet restless against the tides of change. Innovation and tradition collide in an industry as old as time, setting the stage for a monumental paradigm shift. How can industry leaders foster transformation within this stronghold?

Jared Johnson is the Chief Marketing Officer at Praia Health, the first consumer experience orchestration platform for healthcare, revolutionizing how health systems engage and retain patients. With a robust background in healthcare marketing, Jared offers a compelling look at how the industry can innovate by embracing consumerism and leveraging technology to enhance accessibility and personalization. He explains how Praia Health's innovative platform creates a unified digital experience, enabling health systems to meet patient needs through personalized interactions. With success stories and practical applications of implementing change within complex systems, he illustrates the tangible benefits of reducing technical debt and fostering interconnected ecosystems. His approach prioritizes a deep understanding of revenue cycles and consumer engagement, aligning organizational goals with evolving patient expectations.

Tune in to this episode of For the Better as Ben Cash hosts Jared Johnson, Chief Marketing Officer at Praia Health, to discuss the complexities of digital innovation in healthcare. Jared shares valuable insights on the evolution of consumerism within the healthcare sector, the potential of retail health, and the nuances of technology adoption. He also delves into Praia Health's approach to bridging the gap between current health system capabilities and evolving consumer demands.