Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world.

Highlights:

"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself."

"So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?"

"You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."

Timestamps:

00:00 - The Shift in Social Media

00:47 - Welcome and Introduction

01:46 - Engagement vs. Readership

03:30 - The Misconception of Engagement

05:15 - Social Media for Web Traffic

07:28 - The Challenge of Content Creation

09:05 - Evolution of Social Platforms

10:00 - The Middle Influencer Dilemma

18:33 - The Dual Role of Social Media

26:49 - Future of Social Media Platforms

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

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Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.

Highlights:

"Optimize for the team, not the individual. That's what a company has to do."

"We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose."

"We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."

Timestamps:

00:00 - Remote Work Challenges

03:40 - Discussing Dell's New Work Policy

06:08 - The Efficiency of Remote Work vs. In-Person

09:09 - Digital Marketer's Shift to Remote Work

10:25 - Defining Company Policy on Remote Work

13:27 - The Transition from Hybrid to Fully Remote

15:52 - The Importance of Leadership Proximity

17:48 - Maintaining Culture in a Remote Setting

18:09 - Key Takeaways from Moving to Remote Work

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!

Highlights:

"It's not about having the bag; it's about being worthy of the bag."

"Luxury is not a product; it's a pathway."

"Exclusivity doesn't just add value; it defines it."

Timestamps:

00:00 - Introduction: The Hermès Lawsuit Overview

00:58 - Birkin Bags: Luxury or Antitrust Issue?

02:27 - Legal Insights on the Birkin Lawsuit

04:03 - Is Hermès' Strategy Anti-Competitive?

05:00 - Discussing Tying Arrangements in Luxury Sales

06:47 - Lawsuit Details: Birkin Buying Criteria

09:09 - Personal Anecdotes: Buying Birkin in Store

13:09 - The 'Birkinification' of Business Models

16:55 - Hermès' Recycled Leather Initiative in Paris

19:20 - Broader Implications for Business and Marketing

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook: