Business Lunch

By: Roland Frasier
  • Summary

  • How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
    Copyright 2024 Roland Frasier
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Episodes
  • Luxury Brands, Inflation, and Consumer Choices: A New Reality?
    Nov 22 2024

    Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

    Highlights:

    "Luxury is hurting; it's an indication of recession."


    "Brands like Louis Vuitton made the mistake that Nike made with drop culture."


    "The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."


    "If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."


    Timestamps:

    00:00 - Introduction to Luxury Market Trends

    01:48 - Decline of Luxury and Economic Indicators

    03:09 - Gen Z's Impact on Luxury Brands

    04:39 - Pandemic Effects on Consumer Choices

    06:12 - The Lipstick Effect and Consumer Spending

    08:13 - Shift in Spending to Experiences Over Goods

    10:45 - Real World Luxury Pricing vs. Value Proposition

    13:58 - Business Strategies for Adapting to Market Changes

    15:17 - Consumer Behavior Lagging Behind Economic Reality

    17:53 - The Future of Sit-Down Restaurants and Service Industry

    21:20 - Concluding Thoughts on Luxury Market and Business Adaptation


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    Show More Show Less
    24 mins
  • The New Frontier: AI, Paid Media, and Organic
    Nov 19 2024

    Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.

    Highlights:

    "If you’re starting from scratch with marketing, it’s not search marketing I’d double down on."

    "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."

    "People are looking for authenticity and consistency in the personalities they follow, not just content."


    "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums."


    Timestamps:

    00:00 - Introduction: The Current State of Search Marketing

    02:52 - The Inefficacy of Traditional Search for Nationwide Businesses

    05:03 - Shifting Priorities: Paid Media vs. Organic Search

    08:24 - The Impact of AI and Generational Changes on Search Behavior

    11:05 - The Importance of Multi-Channel Marketing Strategies

    14:00 - Connection and Authenticity in Content Marketing

    17:00 - Discussing Owned Media and Its Advantages Over Organic Search

    20:21 - User Experience and the Shift Away from Traditional Search

    23:18 - Reddit as an Emerging Search Platform

    26:28 - The Role of Specialized Sites and Social Groups in Niche Searches

    27:24 - Conclusion: Future Outlook on Search Marketing


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    Show More Show Less
    29 mins
  • Redefining Success Beyond the Financial Spectrum with Craig Siegel
    Oct 25 2024

    Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.

    Highlights:

    "Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."

    "I believe once you have the willingness and step into discomfort, that could be your portal to expansion."

    "If you can look up, then you can get up, even if you're in the darkest valleys."

    "Playing small is canceled. Consider what else is possible and how."

    Timestamps:

    00:51 - Introduction

    02:06 - Craig's Transition from Wall Street to Entrepreneurship

    04:09 - The Initial Draw to Financial Trading

    05:42 - The Concept of Reinvention Based on Personal Experiences

    09:45 - Addressing Limiting Beliefs

    14:57 - Moments of Doubt and Personal Challenges

    20:00 - Surprising Personal Discoveries During Reinvention

    22:17 - Common Skepticisms and Misbeliefs

    26:56 - Upcoming Marathon and Personal Goals

    29:36 - How to Connect with Craig and Learn More About His Work


    CONNECT

    • Ask Roland a question HERE.

    RESOURCES:

    • 7 Steps to Scalable workbook

    • Get my book, Zero Down, FREE

    To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

    Connect with me on social:

    🎵 TikTok:

    / rolandfrasier

    📸 Instagram:

    Show More Show Less
    31 mins

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