A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.

Why Your Next Best Customer Is An AI Bot: CMO Reality Check

Discover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.

Key topics include:

• The rise of AI assistants and their influence on consumer behavior

• How AI bots are becoming the new "customers" for marketers

• The potential disruption of traditional search and website traffic

• Strategies for optimizing your brand presence for AI models

• The changing landscape of search engines and ad platforms

Tune in to hear Chris's insights on:

• Why marketers need to adapt their strategies for AI-driven search

• The importance of structured content for AI crawlers

• How to monitor and improve your brand's performance across AI models

• The future of brand building in an AI-dominated landscape

Don't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.

#aiautomationagency #localseo #seo #googleads #digitalmarketing

CHAPTERS:

00:00 - Intro

01:00 - Your Best Customer: AI Bots

06:15 - The Destruction of Websites

10:27 - Chatbots: Risks and Challenges

13:16 - Marketers' Mindset on AI

15:06 - Adjusting Content for AI

19:55 - Visibility in AI Search Results

21:35 - Future of Bing and Search Engines

23:34 - AI Models: Resources or Raw Material?

27:26 - Immediate Actions for Marketers

30:44 - Funniest Story or Practical Advice

32:27 - Believers vs. Non-Believers in AI

32:30 - Payton Manning's CLTV Perspective

32:35 - AI: Anticipation vs. Reaction

32:40 - Is AI an Extinction Event for Agencies?

32:45 - Outro

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A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.

Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.

#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketing

CHAPTERS:

00:00 - Intro

00:39 - B2B Marketing Challenges

01:49 - Understanding the B2B Landscape

07:06 - Issues in B2B Marketing

09:16 - Evolution of B2B Marketing Strategies

14:00 - The Rise of Brand in B2B

18:02 - Valuation and Measurement of B2B Brand

22:19 - B2B Client Best and Worst Practices

26:54 - Addressing B2B CMOs Worldwide

28:34 - Engaging B2B Agencies Globally

32:40 - Final Thoughts

34:04 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward.

Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.

Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.

#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategies

CHAPTERS:

00:00 - Intro

01:24 - Inflection Point Explained

04:07 - Speed Math Techniques

06:34 - Analyzing Wrong Visions

11:48 - Understanding a Fixer

18:13 - Marketing as Supply Chain

19:45 - Identifying Sales Problems

23:39 - Algorithmic Shelf Campaigns

27:28 - Resolving Data Issues

30:38 - Focusing on Desired Outcomes

34:24 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.